If you’re running a SaaS startup, chances are that you’re leaving money on the table due to suboptimal pricing. However, pricing need not be complex or confusing. In “A Practical Guide to SaaS Pricing”, you’ll find a soup-to-nuts approach to deploying winning pricing systems for high-growth SaaS startups. Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a practical, easy-to-follow guide to pricing your software product.
What is SaaS development services?
SaaS application development services refer to the process of designing, developing, testing, and deploying software as a service (SaaS) applications. SaaS applications are web-based applications that allow users to access software and services over the internet without the need for local installation.
SaaS application development services typically include the following:
- Requirements gathering: This involves understanding the customer’s business needs, goals, and requirements for the SaaS application.
- Design and architecture: This involves designing the user interface, defining the data model, and creating the technical architecture for the SaaS application.
- Testing: This involves ensuring that the SaaS application functions as expected and meets the customer’s requirements. Testing includes unit testing, integration testing, system testing, and user acceptance testing.
- Deployment and maintenance: This involves deploying the SaaS application to production environments, providing ongoing support and maintenance, and ensuring the application remains secure and scalable.
SaaS application development services can be provided by in-house development teams or by third-party development companies. Companies that offer SaaS application development services typically have expertise in a range of technologies and frameworks, including cloud computing, API development, databases, and front-end web development.
The book features case studies from pricing leaders at companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and others, and draws on their experiences to illustrate the book’s key points. These case studies cover a wide range of topics, including revamping product packaging for maximum growth, switching the key SaaS pricing metric, and pricing design in a high cost/unit environment.
The book is divided into four fundamental pricing decisions: packaging, pricing metric, pricing structure, and price point. By the end of the book, you’ll have a solid understanding of how to make these decisions and operationalize pricing within your organization. You’ll learn why “Good-Better-Best” packaging is not always the best approach, how to use packaging to unlock hidden value from your product’s features, how to select the right pricing metric to drive your core pricing model, and how to hone in on the right price point for your product using five different methods.
Whether you’re a seasoned pricing pro or new to the field, “A Practical Guide to SaaS Pricing” is a must-read for anyone looking to optimize their software pricing strategy and drive revenue growth.